The developing company Land Securities had a 2.2 million sq ft development pipeline for Victoria in central London and was in an exciting period of transformation.

To demonstrated this big change we developed an identity that highlighted Victoria as an creative and thriving place which Londoners can come, enjoy and visit, and that businesses and individuals can be proud to call home.

The identity was applied to, posters, scaffolding and Create Victoria – a platform dedicated to goings on in this unique and vibrant part of the capital city.