Resonate, a PR company based in London was looking to evolve and their new vision and proposition were around creative delivery through lots of new channels – not just media relations.

To visualise the proposition we wanted to capture the moments of when objects are shattering – creating interesting, beautiful and powerful images which Resonate could use in their communication. A number of bouquets of flowers were dipped into liquid nitrogen and together with explosion specialists and the extraordinary photographer Simon Sorted, we manage to shatter the flowers and capture it all on film and still photography.