Nominet is the official registry and host for UK domain names, responsible for a vital part of today’s UK internet infrastructure. Building on their expertise, Nominet needed to rebrand to communicate their expansion from domain registry to a developer of leading-edge technologies.

The brand identity was going to be used mostly online and for product development internally and therefore constantly updated. We created a powerful but easy way of applying a vibrant colour palette to photography which can be combined in a vast amount of ways by the staff. Part of the identity is also a pulsating logo – communicating the intelligence in the company – which sits at the heart of the brand. The visual identity was easily explained in guidelines and rolled out in print and digital.